On an old iPhone with basic slow-mo recording capabilities, typical Hue bulbs don't "blink" when the video plays back, but the PWM-dimmed iPhone in the same video recording was blinking/flashing like crazy.
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Another example of the PWM details mattering: I can't use any iPhone with OLED (anything from the X to current), but I am able to use a Note9 which has OLED with DC-style PWM.
PWM at low duty cycles tends to be much more noticeable. But that’s where higher frequencies should solve the problem.
Some PWM implementations ramp the brightness up and down slightly (easier on eyes), while other manufacturers flip the switch on and off harshly (like strobing)
The shorter time the screen is dark between being lit up results in a a shorter pulse duration, and the pulse duration and depth are more important than the Hz
Apparently Philips Hue uses 500-1000Hz. I wonder if there's manufacturers that use a much higher rate.