Yikes -- while there are socks worth that much, for that much (even a percentage of that-- I get it that you need to make a profit), there needs to be a bit more discussion about why these socks are so amazingly special. The blog has entries about awesome sock companies, and why they are good... but it never says that those are the socks you're shipping.

Also, I think you're overlooking that a lot of people (like me) will want to give this as a gift. As far as I can tell your current model is sign up, then cancel anytime. Can't I buy this for just 3 months/6months/a year? If I'm giving this as a gift I'd rather not have my credit card being charged every month from now until the heat death of the universe because I just forgot about it.