Badging is when you take your ProxCard (which is glued between two photo badges) and pass it over a reader in front of the cafe. The attached laptop then plays the DING! noise from Gattaca. No, really, it does. Except when it played the vuvuzela sound.

As for Doubleclick, well, that one's harder to explain. It sure seems like the company ate something it couldn't handle. "Ugh, bad pie."