Sometimes people hide behind this detail in order to absolve themselves of responsibility, though. That’s not as benign as a mere shift in language. OP may have been pointing out responsibility rather than nitpicking language.

“We cannot pay you more, or we won’t be able to hit the margins the market expects from us this year.”

“We can’t license this sports event for wider audiences”

“We can’t sell all of Bob Ross’s paintings or their value would go down”