>“This took about 300–400 generations to get 15 usable clips,” Acetturo writes. “One person, 2-3 days. That’s a 95% cost reduction vs traditional ads.”

My very limited experience with AI image generation .... this fits. If you need a hodgepodge of bits? Yeah sure.

Consistency? I've no idea how to keep AI on track and not accidentally changing anything from generation to generation.