On a personal level, I know three people that have died in small plane crashes in the Alaska wilderness in the last 15 years, which is so common that it didn't even get on local news. I have acquaintances that were in involved in two others elsewhere over the last few years. Small planes are unbelievably dangerous. Commercial jets, not so much.
Now, there’s planes running out of fuel and drunk driving on cycles that some operators might choose to exclude from their own risk calculations, but it’s a little over one order of magnitude riskier than cars.
Whether that’s unbelievably dangerous is up to personal judgment.
In 2012, in a rush to break the news, WGN 9 in Chicago mistook the set of Chicago Fire tv show for a real crash.
https://q1057.com/news-anchor-mistakes-movie-set-for-plane-c...
https://metro.co.uk/2012/12/01/plane-crash-telly-as-chicago-...
We don't hear about military jet crashes unless they're F-35s. The controversial jet gets coverage because it gets eyeballs from people satisfying their confirmation bias. These are never put into context of course.
> The F-16 has been involved in over 670 hull-loss accidents as of January 2020.[312][313]
Fighter jets are simply dangerous, period. They're meant to be flown right at the bleeding edge, accidents are inevitable. But every time an F-35 crashes, the media makes a big deal out of it and idiots see that as confirmation of their belief that the F-35 is bad. Even if the F-35 is bad, it crashing sometimes wouldn't be evidence of that. Occasional crashes are just what happens when fighter jets get flown a lot. It's going to happen whether the jet is good or bad.
The reason verbiage matters is because many people fear flying because they look at it as some kind of gamble as opposed to something where risks can be mitigated down quite a bit by the act of being safety-conscious. Even flying multi-plane low-levels or opposed large force exercises are not "dangerous" per se, so long as everyone plays by the rules and takes it seriously. Civil aviation is so safe because of a culture of making it safe.
Not all crashes are created equal. A 10 person Cessna disappearing near Nome, Alaska !== mid-air collision above the Potomac.
If you're looking at US news sources, I don't think you need to resort to clickbait and fearmongering to justify the increased focus.