This is honestly why I struggle to get excited for anything in our industry anymore. Whatever it is it just becomes yet another fucking vector for ad people to shove yet more disposable shit in front of me and jingle it like car keys to see if I'll pull out a credit card.
The exception being the Steam Deck, though one could argue it's just a massive loss-leader for Steam itself and thus game sales (though I don't think that would hold up to scrutiny, it's pretty costly and it's not like Valve was hurting for business but anyway) but yeah. LLMs will absolutely do the exact same, and Google's now fully given up on making search even decent, replacing it with shit AI nobody asked for that will do product placements any day now, I would bet a LOT of money on it.
This is honestly why I struggle to get excited for anything in our industry anymore. Whatever it is it just becomes yet another fucking vector for ad people to shove yet more disposable shit in front of me and jingle it like car keys to see if I'll pull out a credit card.
The exception being the Steam Deck, though one could argue it's just a massive loss-leader for Steam itself and thus game sales (though I don't think that would hold up to scrutiny, it's pretty costly and it's not like Valve was hurting for business but anyway) but yeah. LLMs will absolutely do the exact same, and Google's now fully given up on making search even decent, replacing it with shit AI nobody asked for that will do product placements any day now, I would bet a LOT of money on it.