I've noticed this even with product placement in film and television. It's not enough that Super Agent X drives a Palmora Targon, they just have to pan, zoom, tilt the camera to include a shot of the Palmora logo perfectly centered in frame for a few seconds as the car careens off a cliff. I'm only surprised the protagonist isn't also talking about how well the car has served him with its <insert technical details> as he laments its loss while he parachutes to safety.