Maybe it's because I'm living in a country where we had to catch up with marketing and advertising after communism fell and I have some kind of "immunity" and cynical approach to such forms of product presentations... But this whole keynote video felt like it's on nearly same levels as car salesman, infomercials/teleshopping.

And I honestly felt sorry for woman who tries to sell me amazing emoji combining "technology". Who actually uses this beside the obvious die-hard fans on dedicated sites and forums.