Knol is "me too" in the same way Wikipedia is "me too" for Encyclopedia Britannica: it is based on a very different production process. I don't know if the competition model will eventually work for them (it does work for Youtube or the Web as a whole, for example), but there is nothing inherently wrong with it from my limited perspective. Everyone can write knols, it is up to authors to establish reputation or transfer it from the real world.
Related to that Knol is clearly a "me too" project for Google. So while a startup or other focused competitor might see the problems that are hindering the service and rush to correct them Knol’s issues go unaddressed which is why it’s so stagnant now.
At this point, with Google tightening it’s purse strings a little, I expect Knol will be put out to pasture before too long (which sadly will come as a major blow to those fighting the scourge of horniness)