Hi ig1, thanks for your remarks!

Yes, I'm rather going for the higher level (like CIO, sales, marketing, etc.). I know Gartner, Forrester, IDC will be a competition. But my idea is to target the tool at companies which don't want to hire rather pricey industry analyst firms but still need to have some insights into what's going on in the industry.

What do you mean specifically by saying: "tailor the product much more for that market"?

Thanks!