Hi tlogan! Thanks for your feedback. Regarding the target market, I've replied in one of the comments earlier: http://news.ycombinator.com/item?id=4407545

And yes, the initial idea was not to sell the tool to tech-savvy people but rather to people who need to understand software developers and need some data and statistics to support their decisions. You can think of it as DYI IT industry analysis and an alternative to industry analyst firms.