I'm not anti-capitalist, I just acknowledge this as a fundamental part of the human process. It might even be the case the businessman's incentive don't fully align with the stockholder/owner's incentive, in many case the businessman can profit at the expense of the company by capturing higher commission with side-effects that the company won't understand.

A clever businessman will get the better end of that, while still leaving his customer better off than if he hadn't transacted at all, as many witness at the car dealership.