That's just a few weeks of DR + prep, a feature freeze, and oncall with bated breath.

Nothing any rank and file hasn't been through before with a company that relies on keynotes and flashy releases for growth.

Stressful, but part and parcel. And well-compensated.

Sometimes. When things work great.

Sometimes you just hear “BTW your previously-soft-released feature will be on stage day after tomorrow, probably don’t make any changes until after the event, and expect 10x traffic”