Re:OpenAI to buy AI startup from Jony Ive
by lolinder on Wednesday May 21, 2025 @01:38PM
(#44053983)
This is a bet that's as insane as the Apple car. They're going to try to get people to buy a specialized device from a company that isn't just a software company but really a B2B API companyβthe only successful consumer-facing product they have ever released was an accident, a tech demo that went viral.
And what exactly is that device going to do that the iPhone (and smartphones in general) can't already do with at a minimum a few small tweaks to the existing flagships?
In the right context vertical integration can make sense, but hardware is a big stretch for OpenAI right now. They haven't even really pinned down the consumer software angle yet.
And what exactly is that device going to do that the iPhone (and smartphones in general) can't already do with at a minimum a few small tweaks to the existing flagships?
In the right context vertical integration can make sense, but hardware is a big stretch for OpenAI right now. They haven't even really pinned down the consumer software angle yet.