It's easier to copy someone's design than their writing, research, and analytical skills.

I see the same thing in bloggers themselves. They want to change things up, and short of broadening their horizon and immersing themselves in some literature and material that could help them pursue what they like to write about, they ... redesign the website. Because that's the only parameter to a good blog in their equation.

It's like re-arranging the furniture on the Titanic.