Interesting you mentioned movies because I think movies are resurgent now where it seems like everyone is seeing all the new releases. I can hardly book imax anymore because they book up a month in advance and are booked up a month out and then they pull it from the imax theater to make room for the next thing to be fully booked out a month out. There is serious demand it seems to keep up with the latest movies especially when it is offered in higher fidelity like imax and 70mm releases.