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Re:Why isn’t Twitter charging for their API? by nukethefridge on Friday August 17, 2012 @08:31PM (#4399643)
I don't think charging for API access will make them as much money as they want/need compared to being a media/ad company, that's probably the main reason. But, you're question did prompt me to ask my own:

Why doesn't Twitter rev-share their ads with 3rd party devs? http://gist.io/3383601

Re:Why isn’t Twitter charging for their API? by dustyreagan on Friday August 17, 2012 @08:54PM (#4399704)
There was talk about this happening years ago: http://www.readwriteweb.com/archives/twitter_api_to_get_ads_...

I guess nothing ever came of it. :/