> There is such a thing as negative value, if you do something that is a commodity poorly, then you are actively less valuable relative to competitors that do a good job of the same thing.

I think negative value would look something like bombing someone. Negative relative-[commodity-]value does not imply negative value.

Also, software is not a commodity at all. There's no cost to reproducing it.

> You can' charge anyone extra for doing this commodity stuff right.

I'm not sure what you mean by "commodity". I think you mean "commonplace" or something like that.