My wife ran a restaurant that was relatively successful due to the quality of its food and service. She was able to establish it as an upper-tier experience, by both some word of mouth, but also by catering to right events, taking part in shows, and otherwise influencing the influencers of the town, without any massive ad campaigns. As a result, there were many praises in the restaurant's visitor book, left by people from many countries visiting the city.

It was not a huge commercial success though, even though it wasn't a failure either; it generated just enough money to stay afloat.