Why wouldn't you want interesting experiences options, from time to time?

Why wouldn't you appreciate getting out of the (often) dull (sometimes) frictionless select-order-pay-receive-use-store-forget-discard purchase experience?

> Why do I want "interesting" ways to buy things? I want to be able to buy what I want quickly and reliably. I don't get the benefit of making me try to figure out how to buy something I want

Understandable view, but try thinking it from the producers point of view. They want to create an sell in the way that makes sense for themselves and their goals. There are all different types of people with all different types of goals, so it is really awesome when there is all different types of commerce going on. It isn't about eliminating something, but the freedom to make something and sell it on your terms.