Someone I knew that worked there said that the CPU business was like a giant tree, no other business could grow because of its shade. I remember Mike Bell was leading the x86 phone project, and later wearables. I thought an interesting data point is that he ended up at Rivian, but didn't last long there. A lot of the hype around him was that he kept claiming credit for the iPhone. He would threaten to leave Intel, and then Otellini would throw more money at him.