I think this is sort of missing the point: I’m happy to trade a bit of attention here and there for services because I’m just going to go without a lot of things if I have to pay real money for them. If we go to a model where every site charges for usage, I will start using fewer services regularly and will use each service for more things which seems a bit counterproductive in terms of monopolies.

That's what you don't get. You aren't just watching ads. You are giving them data about you, a lot of data. That data is used to heavily manipulate you. This isn't like the old days of broadcast TV where ads air and you aren't directly tracked. If you ever find a product that is free, it isn't. You are the product that is being sold.

I do get that, and I’m fine with it.

Trouble is, many of us aren't.

The data is not just used to manipulate you, but everyone like you. Also you are giving away data from everyone that contacts you. You are non consensually making that decision for everyone in your inbox (and, I suspect, many others too).

if you think a bit harder, you shouldn't be. the data on you isn't just used to manipulate your choices on the market, it also ends up being used to manipulate your choices as a citizen -- politically, socially. You might think you're above such psychological tactics (and perhaps you are, but many many people are not, and whether you believe the democrats accusations of electoral fraud in 2016 or the many accusations on both sides since, there is absolutely no doubt that the corporatization of the internet has played a giant part in the most repugnant aspects of american and world politics since 2016)

Democrats didn't say there was election fraud in 2016. It was that the Russian government had workers on social media posing as Americans supporting Trump's campaign, and that they also got access to thousands of DNC emails due to a spearphishing campaign targeting DNC employees.

What they are probably referring to is that the Clinton Campaign in one of the Rust belt states asked for a recount as "claiming election fraud." The votes were close and within the margin for the campaign to ask. They asked, it got recounted and Trump ended up with slightly more votes after the recount. Then that was it. You know, what normally happens. The Clinton Campaign did not send someone to go do a press conference outside of the Four Seasons landscaping to repeat over and over claims that were repeatingly found false in courts.

If you “are going to go without then”, there’s apparently no value in it. So should also not matter if it goes away.

You’re not actually paying with attention—attention isn’t money. Google’s customers are paying for your attention and you are paying for more expensive products. All of the money in Google’s pockets comes from their customers and we all end up eating that cost as participants in the global market sooner or later.

The whole “attention” thing is just a proxy.

This is a reductive view of the economy: one pays for something whenever one trades something of value to one’s counterparty to something that’s of value to oneself. In many cases, in fact, it’s preferable to do this sort of “bartering” to reduce the expenditure of money you might need for other things.

Finally, I have, in fact, benefitted personally from products that were advertised to me on the basis of user tracking data so a bit ambivalent about the anti-tracking argument.