Interesting, I've never read that book. But that's a nice take: your feedback loop isn't functional enough to notice diminishing returns. Putting it on my list.
Prepare to have your mind blown! :)
Innovator's Solution is probably the better book (same ideas expressed, but more in-depth thinking on how to fix it inside your company by Christensen).
It's a must-read by startups because it puts you in the right mind-set of why your crappy little MVP can possibly disrupt powerful incumbents.
Thanks for your article - I've been enjoying your posts!
Good books, but can't they mostly just be summed up in a page or two?
No.
Thanks, really glad to hear it :)
I'm not sure if I agree that this is actually a case of the innovator's dilemma, that said I wholeheartedly concur with the recommendation of the book--it's fantastic.
Also, I wonder if this strategy makes a lot more sense if viewed through the lens of them being acquired in the next few years.
Perhaps there is some disruptive thing Twitter could do that will eventually disrupt their current advertising model and be a true billion dollar business. It's possible they don't see it (or less likely, there is NO path for them to get where they need to be) and so they're letting it be known that they're planning on extracting increasing rents from their current income streams.