Re:Stop Using The Cup of Coffee vs. $0.99 Cent App Analogy
by larrys on Friday August 17, 2012 @12:05AM
(#4395015)
"Why not price the coffee at $30 then for millionaires? Surely the marginal utility of $30'
If they could figure out a way to differentiate the product either in taste or image they actually could sell coffee or a coffee drink at a higher price in addition to what they are selling now.
PR wise it could prove strangely to be a bad move thought and might send the wrong message.
This is currently done with liquor to mention only one product where people pay outrageous sums of money for something that is not clearly better (taste tests of grey goose come to mind). And who would have imagined that people could charge for bottled water? Or that people would pay money for luxury ovens? Unheard of back when I was growing up.
If they could figure out a way to differentiate the product either in taste or image they actually could sell coffee or a coffee drink at a higher price in addition to what they are selling now.
PR wise it could prove strangely to be a bad move thought and might send the wrong message.
This is currently done with liquor to mention only one product where people pay outrageous sums of money for something that is not clearly better (taste tests of grey goose come to mind). And who would have imagined that people could charge for bottled water? Or that people would pay money for luxury ovens? Unheard of back when I was growing up.