A short piece I wrote after a conversation with another fractional leader. It’s easy to forget that while we might not care much about titles, clients often do — especially in fundraising or external communication.

Curious how others have handled this. Do you ask what title they need you to carry?

That makes sense from the client's perspective. But I need to make sure that prospective clients understand that I am available for work and not in a full time role

sure - but that's _your business_ not their's right? you align with them while they need it, and realign when they dont.

and this is a value item - so if you, for example, have a client that says "we need to you look exclusive. can you pull <your practice> off your linkedin while we're working together and just show as the VPoE for us?" you say "yes and!"

and charge for it.

:)

you're not taking down your website, or shutting off your marketing - you're just tweaking one visible presence to align with a valuable customer.

but of course, they might not need you to be exclusive.

so

VP of AI & Technology - Great New Client - 2025 -

Fractional CTO - My Fractional Practice - 2019 -

might work fine too.