As a european, I trust neither. Trust? I mean really, one of them is only caring about monetizing everything possible, the other has its own (sometimes mysterious) motives, why should I trust anyone but my friends and family? I think the question itself is just a play on emotions, people with bad experiences with either is going to say they trust the other more, but all in all I don't think any sensible person trusts the government or companies in the true meaning of the word.