That's the problem: You have to go to the homepage of the app and there isn't a link on the official apps blog page.

Here's the process I went through:

* Click HN link

* Okay, so what does this do? Click on Cheddar for Mac

* Great, known issues and a download link, but _what_ am I downloading? click "our blog" to go to blog front page

* Scroll through the most of the front page. I see open sourcing news, shirts and other stuff, but not what it does.

* Okay, I see a GitHub link. Let's go there.

* Top of the GitHub page has "Cheddar for iOS — Read more" still not helpful enough. Fine, I'll read more.

* Finally at the end of the first line: "a simple & instant task manager."

I can see how that can be quite cumbersome. I guess we just navigate websites in a different manner. Navigating to the homepage via the URL field is always my first instinct.

Different strokes for different folks.

The whole point is that you shouldn't have to go looking.

If you want me to use your product, you damn well better tell me what it is first.

> What's wrong with navigating to the product's homepage to learn more?

If you're talking about the "Cheddar" homepage, there isn't actually any navigation linking to it. If you're talking about "Cheddar for Mac"'s homepage, thats equally as ambiguous.

Right, it makes it "simple to organize your life" or something. It still doesn't tell me what it does in a meaningful fashion.

There's a video on the homepage that shows it in use. Showing something actually being used will resonate much better than stating a feature list.

Personally I'll only ever allow flash to load and watch a video if a product page has sufficiently grabbed my attention first. Doubly so if I'm at work.

They should focus more on the real time nature of the updates and why I should care if my ipad gets a update in real time when I make an change on my iphone. I'm sure there's some scenarios where real time is useful and even more so once they start supporting more platforms but users are unlikely to try and come up with these scenarios for long before they move along to something else.

Video is great, but as an expansion on a brief introduction.

I for one would prefer to at least read a couple of sentences that tell me what an app/service does before I have to watch a video, especially if I'm mobile at the time and/or it's hosted on Vimeo (great quality but looooong unforgiving buffer times in the UK)

Assuming they are able and care to view that video. Why not both?

Clicking the logo just goes to the blog homepage.