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Re:Third Party Cookies Must Be Removed by jfengel on Thursday May 01, 2025 @10:45PM (#43865653)
The use case is web sites that want to earn income with as little user overhead as possible. Targeted ads have many downsides but they do pay websites without any money at all from the user, or even having to create an account.

So the problem for regular humans is the disappearance of features that they've grown used to having without paying any money. Finding a better way to support themselves has proven remarkably difficult.

Re:Third Party Cookies Must Be Removed by deadbolt on Thursday May 01, 2025 @11:49PM (#43866019)
I feel like many people here wouldn't care if those websites simply stopped existing.
Re:Third Party Cookies Must Be Removed by bittercynic on Friday May 02, 2025 @12:54AM (#43866331)
Many people would, though.

For a long time I thought pinterest was search spam that no human could possibly want to see, but then I met real people in the world who like it and intentionally visit the site. I bet there are people who like ehow and the rest, too.

Re:Third Party Cookies Must Be Removed by jfengel on Friday May 02, 2025 @09:31AM (#43869513)
Certainly a lot of people would care if Facebook disappeared.

There are also a billion other ad-supported web sites, each of which make ten people happy. Not a single one of them would be widely mourned, but 5 billion people would each be saddened by one of them.

Re:Third Party Cookies Must Be Removed by etchalon on Friday May 02, 2025 @01:35AM (#43866495)
People made money on advertising before the existence of cookies and ubiquitous tracking. Nature will heal.
Re:Third Party Cookies Must Be Removed by JoshTriplett on Friday May 02, 2025 @05:43AM (#43867828)
And people had websites before the existence of Internet advertising. Let's set our expectations higher for how much healing is needed.
Re:Third Party Cookies Must Be Removed by int_19h on Friday May 02, 2025 @03:16AM (#43867047)
The viability of their business model shouldn't be everyone's problem.
Re:Third Party Cookies Must Be Removed by jfengel on Friday May 02, 2025 @09:28AM (#43869476)
It is their problem when a feature that they like disappears.

They don't care about what happens to the business itself. But they do care about the things the business provides.

If they don't in fact care, then indeed, nothing is lost. But a lot of people will miss a lot of things. Whoever comes up with an alternative that suits the case will make a lot of people happy.