Does Apple have the willingness to sell a hypothetical future device for cheap enough to appeal to the mass market without the third-party developers who have thus far completely ignored it? Just on what comes with it alone. Nothing but a web browser and a bunch of iPad apps. It's expensive hardware, and admittedly much of the appeal is said to come from the amazing high resolution and perfect motion input. That puts a floor on the BOM. And Apple hasn't sold a loss leader in checks watch ever? Certainly not in the past 25 years.

And remember, you need more than us on HN to spark enthusiasm amongst developers of the calibre they need. Think AAA game studios, major sports leagues to produce premium courtside experiences, etc. The only way forward I see for Apple Vision (Pro) is if they put their money to work.

They can pick:

1. Subsidize it down to upper-middle-class impulse buy/middle class splurge, so about $600-800. This is still a stretch because even at that price it's hard to justify as-is today, but iPhone Pro Max and AirPods Pro sell and they don't do that much more than what you can get for half the price.

2. Back up a truck full of cash to NBA and/or NFL for courtside/sidelines experiences at every game.

3. Back up a truck of cash to the biggest names in gaming to nab full exclusives, and make sure those games are so good even diehard Apple haters can't resist it.

Anything besides those 3, in my view, will not launch this platform.