True. We've gotten used to searching the web being like this: Type in "how long to cook a frozen 20-pound turkey," scroll past a few ads, and then either spot the direct answer in the blurb of one of the results, or see a promising-looking one and click through.

There's a lot of skimming and scanning that we've come to expect as part of the process in locating a piece of information, and we do it quickly with practice, but that doesn't mean it has to be that way.