That last sentence tipped me off to the real matter at hand. I think the problem is that you can't appreciate the ROI of the product until you've experienced/received the ROI of the product. And in truth, it isn't an easy choice - the most likely way for me to save money on electricity would be to change my habits. If it were easy, then I could do it without this $250 device. If I wanted to change, then I would just do it. This thing would guilt or otherwise convince me to change myself, which is typically not an easy or pleasant thing.

I'm writing as someone who could afford the $250 device (and would probably benefit from it, given the quantity of electronics in my home), but I'm just not convinced enough to take the plunge. What it would take for me is seeing one in action and laying hands on the device or talking in detail to a friend about their outcomes with the device. But right now, it all just seems like a pipe dream, and I can spend less than $250 on a pipe dream.