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Re:On loyalty to Your Employer by bumby on Thursday April 24, 2025 @03:28PM (#43786524)
>Sports team and TV show loyalty is there to get us to consume more.

A less cynical take: there seems to be some research that following sports fosters greater social connectivity and well-being. It may just be that we're hardwired to be tribal. From that context, sports seems to be a relatively benign way to tap into that.

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