When Svbtle first launched, as a take on blog authoring software, the originality of the design might have mattered. At the time, I found it especially annoying that people reacted to Curtis' aloof online persona by deliberately cloning his offering in an effort to dilute his work.

But dilution isn't the issue anymore. Curtis won: he's built a real blog network, with many very interesting writers. He's got Dalrymple writing about Mac stuff, Justin Kan from Justin.tv, Dave McClure from 500 Startups, and John Collison from Stripe. It's past time people stopped pretending like we're talking about a page of CSS.