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Re:Obesity and Fitness Are Revolutionized By Reddit, Not Doc... by 0xbadcafebee on Saturday August 11, 2012 @10:51PM (#4371670)
Obesity and Fitness are not revolutionized by a forum full of people telling you what worked for them. The revolution comes when people find what works for themselves. So far, it's very far away.

News flash: Most people don't go on Reddit. gasp Calm down. I'm sorry I frightened you. But it turns out you don't get a revolution by a small number of people who use a particular forum looking for fitness tips from their formely fat peers.

In the future, you will be able to go online, fill out a questionnaire, and for a small monthly fee receive one of several pre-programmed diet and exercise programs, complete with local gyms that are part of the program and can help you perform your exercise requirements. A local food store will also be part of the program, with a special aisle of diet food for you to buy from. The solution comes from tailored, marketed, cult-of-the-self products that suck you in for long enough to make a dent.

The problem I see with the fitness portion is creating a fitness product without real user engagement. You've seen it before plenty of times: CrossFit. P90X. Tae Bo. Yoga. The Brazilian Butt Lift. They can all pretty much work to get you in better shape, but there's nothing keeping a random person engaged in it enough to continue for long. For someone starting out for the first time, they have to have an enormous amount of motivation to continue once they see how difficult it will be to begin.

To my mind, the easiest way to get people stuck on fitness is to Facebook it. Make it addictive and interesting, and make them obsessed with how they are doing. Give them micro stats. Gimmicks and social fluff to turn it into a game. Anything to keep them hooked, to the point where the exercise is just a small component to them. The diet becomes the same, giving lots of interesting variables and an infinite number of simple user-friendly options to continue getting healthy while being obsessed with a new toy.

If it's done right, they'll have gone weeks with the program, eating right, and working hard, and suddenly find they've made some noticeable gains. The rest takes care of itself. The revolution comes when people don't really notice that they're being healthy.

Re:Obesity and Fitness Are Revolutionized By Reddit, Not Doc... by h3st on Sunday August 12, 2012 @03:18PM (#4373308)
> In the future, you will be able to go online, fill out a questionnaire, and for a small monthly fee receive one of several pre-programmed diet and exercise programs, complete with local gyms that are part of the program and can help you perform your exercise requirements.

As opposed to present-day, where people have to join a gym, and then receive a programme?

> A local food store will also be part of the program, with a special aisle of diet food for you to buy from.

Eeugh, special diet food. Unless that "special aisle" is known as the "vegetable section".

Re:Obesity and Fitness Are Revolutionized By Reddit, Not Doc... by BrandonM on Sunday August 12, 2012 @01:34PM (#4373002)
This sounds like a pretty good approach. Why must it be "in the future"? Why don't you work on it yourself? This is Hacker News, after all.
Re:Obesity and Fitness Are Revolutionized By Reddit, Not Doc... by jc4p on Sunday August 12, 2012 @02:24PM (#4373171)
His description is exactly what the site founded by the author of the post (and where I work) is :)
Re:Obesity and Fitness Are Revolutionized By Reddit, Not Doc... by peterwwillis on Monday August 13, 2012 @09:30AM (#4375759)
Your marketing might need some work. All I know about Fitocracy is that it's a forum, with some kind of "show people how many hours you've exercised" thingie. I don't remember any kind of questionnaire thing, or being given any kind of tailored workout program or dietary regimen.
Re:Obesity and Fitness Are Revolutionized By Reddit, Not Doc... by nazgulnarsil on Sunday August 12, 2012 @06:04AM (#4372278)
It's called fitocracy. :)