There were people who only had HBO subscriptions to watch the new season of Westworld. Given they merged with Cinemax I’m not sure if that worked out for them. But there were also Apple+ subscriptions just to watch Ted Lasso. And I begrudgingly got Prime to watch the Expanse.

But when I bought the full seasons it was from Apple. I’m sure Bezos still ended up with most of that money but at least some of it went to Apple instead.