Re:Vastrm (YC S12) Promises The Perfect Fitting Polo
by philip1209 on Friday August 10, 2012 @02:37AM
(#4365183)
Shoot me an email - I am interested in talking more. [email protected]. I'm an engineering and physics student who, among other ventures, owns a marketing automation company and who appreciates clothing.
On a bit of side note, I'm excited to be meeting Daymond John from Fubu and Shark Tank tomorrow!
Re:Vastrm (YC S12) Promises The Perfect Fitting Polo
by jontang on Friday August 10, 2012 @03:21PM
(#4367767)
Ahh... Marketing Automation! I founded a Sales Automation (CRM) company prior to this, Salesnet. We were acquired by RNOW (now ORCL). I also ran a small marketing automation co for a year. Lots to chat about. Good luck with Daymond. We are linked on linkedin but have never met him.
Re:Vastrm (YC S12) Promises The Perfect Fitting Polo
by philip1209 on Friday August 10, 2012 @02:48AM
(#4365205)
One other note: Advertising for women sometimes focuses on finding that 'perfect black dress' (in ads ranging from the dress itself to deodorant) - I wonder if your company could create the 'perfect black polo' for men.
We source some of the highest quality cotton available. We use essentially the same quality that you might see on a Cuchinelli, Zegna or Kiton polo - which retail for $250 - $400 at Niemans or boutiques. We sell our polos, private label into some high end boutiques for $175 and $195 (retail)- using the same fabric we offer online. I agree, we need to do a much better job at marketing and branding though. And I really liked your comments about creating a visceral attachment to the garments. Stay tuned for that and please stay in touch with us! Are you in marketing?