Twitter May Have Found Its Business Model

Re:Twitter May Have Found Its Business Model by TomOfTTB on Friday January 16, 2009 @02:19AM (#436288)

I don't have a problem with the concept necessarily but I don't think it would work. If you think about this logically people on the web actually go to great lengths to avoid ads. This idea relies on people willingly staying subscribed to ad-based-twitter accounts. Doesn't seem likely to me.

The article suggests that advertisers will just "have to remain interesting" but put in traditional terms that would be the equivalent of making a new commercial each time you needed one (rather than just replaying the same one like companies do now). I'm not sure many companies have that level of creativity available to them.

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Re:Twitter May Have Found Its Business Model by jskopek on Friday January 16, 2009 @02:46AM (#436317)

I don't think traditional advertising works in a twitter model. Remember, the 140 character limit doesn't look like it'll go away any time soon, so companies will have to either broadcast their message in a concise string or link to an external site; who in their right mind would actively browse to an ad.

I can see coupons and viral ads doing well, as well as games and novelties like the BK Whopper Sacrifice doing well, but you're right about those being hard to pump out on a large scale

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