> Just reading stuff on social media and tsk-tsking got us nowhere. We have to do more.

I think it's necessary (to a point, in a certain way) but certainly not sufficient. If you surrender social media to mis/disinformation - as the Democratic Party seems to have done - you're going to lose for sure.

But a persuasive, positive (e.g., not cynical), honest argument sets an example that those things are important and powerful - and they are - and that there is a valid point of view out there.