See's pays careful attention to freshness of ingredients. This is not only my experience, but also the opinion of a panel of chocolatiers and food critics hired by Consumer Reports to evaluate various brands of chocolates. For me, they are a much better value than Godiva. I prefer to give See's boxes as gifts. Giving my friends and family pleasure is valuable to me.

Furniture stores - There is a value add to being able to go somewhere and try out furniture. If you think 4X markup is way too much, then you have a business opportunity on your hands. Get information to the consumer and connect them to furniture makers. The consumer pays less, the manufacturer gets more, and you get rich off of your cut.

Coca-Cola - I don't buy it. Others do. To them, it has some sort of value.

It's a stretch to equate "Make something people want" and "Exploit people's greed." That Venn diagram is two overlapping circles, not just one.