The delight is in the speed at which I can quickly explore and consume human knowledge. Nothing I've seen in terms of graphical suggestions would improve that - only distract or prevent my friends in other countries from being able to use it properly.
To me, Wikipedia is embodiment of "less is more", which supposedly all of these hotshot designers are supposed to subscribe to, but apparently mistranslate it to "a metric butt-load of negative space".
These guys did that with this brief. It's not the right answer, but it does raise some interesting questions. How do you design a more delightful Wikipedia without damaging the content? Because surely you agree that certain elements of Wikipedia - like editing pages, for instance - could use a good bit of delight here and there.
Amazon has (sorry for anyone who works there) hideous design. HIDEOUS. It is a very popular website.
There are dozens of examples of websites with bad design that are popular. Many web-forums have thousands, tens of thousands, of users yet are really hard to use.
Great design already, with a few rough edges. Nothing that needs a fundamental overhaul. I would hate to see Wikipedia go the way of Digg!
Advertising campaigns-in-disguise do not.
But it could. And that's really the point of this exercise: showing one way that it could additionally delight users, on top of providing the critical functionality it already does.
Delighting users is one step up[1] from what Wikipedia does right now. Yes, they're doing something of fundamental importance to the human race. But does that mean that the software needs to be bleak, emotionless, and, let's face it, not very enjoyable to work with?
[1] See Aarron Walter's Emotional Interface Design as described here: http://thinkvitamin.com/design/emotional-interface-design-th... for a great explanation