I’ve introduced it to a small number of friends who do more research-oriented search (programming, law, building code, etc.) and the response has been positive. Paying for search is a difficult hurdle even for me as Google is just so deeply ingrained. Those who reached a tipping point with Google recently, thanks in large part to the terrible AI answers, are the ones who’ve stuck it out with Kagi. If you’re going to try it I recommend sticking with it for a week or so before fussing with any settings.