Have you ever written Markdown? Markdown is typically mostly human-readable text, interspersed with occasional formatting instructions. That's what XML is good for, except that it's more verbose but also considerably more flexible, more precise, and more powerful. Sure, you can losslessly translate any structural format into almost any other structural format, but that doesn't mean that working with the latter format will be as convenient or as efficient as working with the former.

XML can really shine in the markup role. It got such a bad rap because people used it as a pure data format, something it isn't very suited for.