I always imagined "social engineering" as using some sleazy tactics that rely on exploiting emotions of the people with access, e.g. calling the lonely clerk at the phone a "sweetie" and commenting on her beauty/softness of her voice, or giving some gambling tips/bonus to the gambling junkie clerk, or so.
This, on the other hand, was simply following procedure. No social "engineering" here.
http://en.wikipedia.org/wiki/Privilege_escalation