Maybe hype is overly beneficial to them but if you promise me 1500 and I get 1100 then I will underwhelmed.
And especially around LLM marketing hype is fairly extreme.
They "hallucinate", they "know", they "think".
They're just the result of matrix calculus on which your own pattern recognition capacities fool you into thinking there is intelligence there. There isn't. They don't hallucinate, their output is wrong.
The worst example I've seen of anthropomorphism was the blog from a searcher working on adverse prompting. The tool spewing "help me" words made them think they were hurting a living organism https://www.lesswrong.com/posts/MnYnCFgT3hF6LJPwn/why-white-...
Speaking with AI proponents feels like speaking with cryptocurrencies proponents: the more you learn about how things work, the more you understand they don't and just live in lalaland.
When businessmen sell me "artificial intelligence", I come prepared for lots of fuckery.