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A comment on DNA testing firm 23andMe files for bankruptcy to sell itself.
https://freakonomics.com/podcast/why-is-23andme-going-under-...
Seems like they struggled to turn a one-off purchase model into recurring revenue. At some point everyone in the world who cares enough about their DNA has already bought your product.
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https://freakonomics.com/podcast/why-is-23andme-going-under-...
Seems like they struggled to turn a one-off purchase model into recurring revenue. At some point everyone in the world who cares enough about their DNA has already bought your product.