>> The same is true of anything where all the value is in the bytes -- news, film, music, the written word.

Good point. I consider those "media or content" to be "played", "read", "watched" whereas software is more a thing to be used - or a set of capabilities added to a physical thing. Video games OTOH are software meant to be played so that occupies both of my mental categories. Stop it! You're making me think! ;-)