Apple Shuffles AI Executive Ranks in Bid to Turn Around Siri

Re:Apple Shuffles AI Executive Ranks in Bid to Turn Around Siri by anon7000 on Friday March 21, 2025 @03:01AM (#43432562)

Well, the current iteration of Apple intelligence doesn’t enable personal context or 3rd party app related features at all. (https://www.macrumors.com/2025/03/07/apple-intelligence-siri...) So who knows whether people people want it or not; it’s not even out in the world! What Apple has actually discovered is that this is a hard problem to solve. But people do want a smarter Siri; they complain about it constantly.

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Re:Apple Shuffles AI Executive Ranks in Bid to Turn Around Siri by ethbr1 on Friday March 21, 2025 @06:53AM (#43434117)

Making functional AI ('It does all things') work well across a platform is an integration problem.

Which are historically the hardest problems for engineering orgs to ship: precisely because they cut across team/org boundaries.

Suddenly the Maps team need to give a shit about the Calendar team, etc.

And both teams tend to exaggerate and say 'Sure, our side of the integration is finished... it must be a problem on their side.'

Ironically, Amazon-as-a-company probably has the most experience retooling this way -- from the Bezos API memo. Because that's what it will take.

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