Well first Zojirushi is unnecessarily expensive and difficult to clean. Only if you need its fancy options and like multiple varieties of rice would I recommend it. Reddit is no panacea to spam, these days.

But bonappetit.com is exactly an example of affiliate link spam. Even their budget option is awful.

What kind of answer are you expecting to get? Zojirushi is the answer you're going to get on the internet if you ask "what rice cooker should I buy" with no other qualifications because it's pretty universally agreed upon that it's the highest quality product.

My Zojirushi is the easiest to clean appliance I’ve ever owned. Just take the cooking bowl out and wash it with a damp cloth. Takes all of 30 seconds.

Zojirushi being difficult to clean is kind of a wild take, unless most of their other rice makers are a wild departure from mine.

Yeah, never had any trouble cleaning any of my Zojirushi equipment.

Perhaps there's some new rice cooker with AI cleaning /s

Until then, my Zojirushi is very simple to clean.

Yeah Zojirushi is absolutely the right answer so the contrarian take in this comment is actually not what I would want in search result.

There are other good rice cookers like Cuckoo, and cheaper options like Tiger or Tatung, or really budget options like Aroma, but you pretty much can’t go wrong with Zojirushi if you can afford it.

This is a case of HN cynicism and contrarianism working against oneself.

> Well first Zojirushi is unnecessarily expensive and difficult to clean

Expensive sure, but it's only difficult to clean if you're a double amputee.

This isn't quite what "bad search" means, but that search gives me a full page of ads, and I have to scroll down to even see the first actual result.