Agreed. My goal used to be to create something that my friends would use. I hated "enterprise" software. Thought it was bloated and ugly. Then I saw 37s. I grew tired of B2C software. Now I'm working on software I want all my peers to use. My friends wouldn't get value from it.

But, I can tell you it is the most fun I've ever had building software. We get to choose our technology. And we're using technology I consider sexy - like Ember.js and some great database technologies that make the hard stuff our app is doing ridiculously fast.

I get excited about things like making our queue tremendously fast by switching from resque to sidekiq.

There's nothing I'd rather be doing than building B2B software.